/ About us
Mission (why do we exist)
To make the world more beautiful, warmer and cosier, in and around the house and in all seasons. That is our mission.
Vision (how do we do that)
Our vision is that we can make this mission possible by offering distinctive brands there where the consumer shops. We have put our mission and vision into words in the following ambition statement: ‘Edelman is creator and distributor of successful decorative collections for home and garden’.
Strategy (then what do we do)
It is therefore our strategy to reassure our customers by means of reliable deliveries, good quality and excellent service. With commercial and inspiring collections and successful store concepts, shelve plans and presentations
The way we think and work at Edelman are driven by three core values. Values that represent who we are, how we develop ourselves and with what we distinguish ourselves. And which you can always address us.
Have respect for each customer, for each colleague. And take responsibility for the environment and society. We communicate openly and honestly and attach great value to a good cooperation, team spirit and fun. We are proud of our work and portray that with enthusiasm.
In our industry, you cannot stand still for one moment. We are therefore constantly working to develop new, original and inspiring solutions and concepts. Creativity, curiosity, energy - it is just in our DNA.
Professionalism is a core value in which we invest continuously. You will find specialists with us in, amongst others, design, styling, production, packaging, logistics and retail. We know the market and we understand our customers. That is the base to perform optimally and with pleasure every day!
/ Join us
Creators and distributors of successful decorative collections for home & garden
Professionalism is what makes Edelman a top partner in business. We pride ourselves in developing highly recognizable designs, marketing distinctive brands and fulfilling a leading international role in the supply of decorative products for all seasons. High quality products of ceramic, glass and metal characterize the Edelman product range. Edelman has an extensive range of Christmas products, such as trees of Triumph Tree & Black Box Trees, lighting by Luca lighting, ornaments of Christmas House and the miniature world of Luville collectables. Edelman also offers a wide range of artificial flowers, plants and trees of Mica, outdoor products of Greenware and home deco products of Casa Vivante.
Creativity, innovation, quality and reliability are the cornerstones. Our team of designers and product managers work closely with our manufacturers in order to realize the ideas of Edelman. We offer our clients not only a beautiful range of products but also develop solutions & concepts for selling our products in shops from shelve plans via displays up to home deco concepts. Edelman has an experienced logistics team who ensure that the products are timely delivered to our clients. Edelman supplies to garden centers, (florist) wholesalers and department stores throughout and beyond Europe. The headquarter of our company is in Reeuwijk.-->
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